Asian Tourism Investment Looks Promising Through 2026, But Challenges Loom
Skift Take
As the world's fastest-growing region for tourism it's a good sign that some Asian countries can expect to see healthy travel and tourism investment during the next 10 years. But a number of factors could alter these projections, particularly the Chinese market, as more global tourism trends are tested in this region.
Asia and Southeast Asia have become the crucible of global travel during the past few years with China's 133 million outbound travelers fanning out to destinations across the continent.
That's one reason why Asian destinations are projected to receive $1.5 trillion in travel and tourism investment during the next decade -- more than any other region -- but that won't be enough for some countries.
One in every 10 dollars spent on global travel and tourism investment will land in Asian destinations through 2026 but China will eat nearly half of that funding funding, according to a report on Asian tourism investment from the World Travel & Tourism Council (WTTC), a group backed by travel brands that promotes global tourism.
The countries with the highest demand will benefit most and those that need investment to build key and basic tou
