Snapchat Wants to Be More Ad-Friendly to Travel Brands
Photo Credit: Can Snapchat create opportunities for travel brands trying to reach the social network's highly engaged users? Flickr / AdamPrzezdziek
Skift Take
With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.
Last week we launched the latest report in our Skift Trends Reports service, Snapchat and Instagram Strategies for Travel Brands.
In this report, we look at Snapchat and Instagram, their user base, and the advertising opportunities the platforms offer. Whilst Instagram is owned by digital advertising expert Facebook, Snapchat is in it on its own. Trying to lure more advertisers to the platform Snapchat has taken some significant steps to improve the advertising experience on the platform.
Below is an excerpt from our Skift Trend Report. Get the full report here to stay ahead of this trend.
Just a couple of weeks ago Snapchat released thei
