Understanding Instagram and Snapchat User Demographics
Photo Credit: Travel Alberta's profile on Instagram. Our new report looks at the social network, as well as Snapchat. Skift
Skift Take
New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.
Last week we launched the latest report in our Skift Trends Reports service, Snapchat and Instagram Strategies for Travel Brands.
In this report, we look at the new breed of social networks built upon heavy content. Instagram and Snapchat have amassed a just short of 500 million daily users combined, with a clear demographic preference, Millennials and Gen Z. In the report we explore the challenges these social networks pose to advertisers, and travel's current presence of these social networks.
Below is an excerpt from our Skift Trend Report. Get the full report here to stay ahead of this trend.
Instagram has 500 million monthly users, versus 313 million for Twitter and 1.7 b
