To Understand Personalization, Corporate Travel Looks to Consumer Travel
Photo Credit: Corporate travel management companies have finally figured out they need to provide better digital tools to their customers. Concur acquired consumer site Hipmunk to improve its offerings. Hipmunk
Skift Take
Travel management companies are finally looking to approach corporate travel from a more traveler-centric perspective. The pressure is on to shift to a more progressive approach to travel technology, iterating based on what travelers actually want.
Editor's Note: A year ago, Skift expanded its coverage of corporate travel with more frequent stories and a dedicated newsletter. The Corporate Travel Innovation Report focuses on the future of corporate travel by examining the big fault lines of disruption for travel managers and buyers, the innovations emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought, and sold.
In this series of stories and one-on-one interviews, we explore some of the latest trends, technology, and external forces causing corporate travel to evolve. You can read the rest of the articles in this series here.
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This year is shaping up to be a pivotal one for corporate travel management companies, with companies putting an emphasis on technological innovation. More important, however, is a newfound focus: on the user experience of travelers themselves.
Last year's acquisition o
