Content Marketing in Travel Has Moved From Niche to Mainstream

Dave Montali

March 27th, 2017 at 12:30 AM EDT

Photo Caption: The next generation travel consumer.

Skift Take

In today's content-driven world, travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before.

Earlier this month we launched the latest report in our Skift Research Reports service, The State of Content Marketing in Travel 2017. Below is an excerpt from our Skift Research Report. Get the full report here to stay ahead of this trend. Content creation by travel brands evolved from a niche strategy into one of the industry’s most popular marketing approaches. Executives in the industry long knew that content had a powerful emotional pull fo

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