AccorHotels Was In the Mood for Another Acquisition and to Personalize Hotel Booking
Photo Caption: AccorHotels has teamed up with Travelsify to offer a 'MoodMatch' booking function on its website to allow guests to find a hotel based on their mood, design, and experience preferences. AccorHotels
Skift Take
Does anyone else here feel like Airbnb and Accor are neck and neck in their attempts to become the next "super brand of travel?"
AccorHotels CEO Sebastien Bazin has made no effort to hide the fact that he wants to change the way people think about and use hotels, whether it be enabling them to function as community centers at times or being able to book both flights and independent hotels on Accor's website.
In this spirit, AccorHotels announced its newest partnership with Travelsify, which markets itself as the "world's first hotel DNA content platform," to personalize the hotel booking process for travelers online.
And given the company's recent acquisition tear (last week Accor announced its intent to purchase a French events company), it wasn't a total surprise that AccorHotels also announced the purchase of VeryChic for an undisclosed amount.
VeryChic is a European, member-based seller of discounted luxury and upscale hotel rooms, apartments, cruises, breaks, and vacation packages through online "flash sales." The site states it has more than 5 million members, more than 4,000 exclusive sales, a
