Craft Coffee Is Poised to Create a More Interesting Hospitality Experience
Skift Take
The big idea is to make it easy for larger, national hotel chains to conduct local, nuanced and interesting coffee programs that are cost-efficient. And without the hassle of having to do it all yourself, including equipment, roaster relationships and barista training. Craft coffee is having its moment.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. “On Experience” dissects customer-centric experiences and innovation across hospitality, aviation, and beyond.
Over the past several years, almost every conceivable surface area of hospitality has been examined and re-invented. Some for the good, some for the bad.
There's the more extraneous elements, like pillow menus and initiatives started with a cynical public relations headline in mind, but then there are also huge advancements in things like customer relationship management, the check-in process and also the ability to stream your own media in your room.
Even food an
