How Smart Event Organizers Are Using Big Data to Create Better Events

When the First Continental Congress convened in Philadelphia in 1774, simply knowing that 12 of the 13 colonies were sending delegates was likely more than enough to count as attendee data. Today's meeting planners, however, need more data than just how many people are coming to put on a relevant event for attendees and make money for conference producers. Technology from social media platforms like Facebook and Twitter, as well as websites and apps from companies like Bizzabo, Cvent, Eventbase, and Eventbrite are filling in those knowledge gaps. Getting a More Holistic View of the Event Emily Fullmer, global events manager at Greenbook, finds that the data she collects from Bizzabo, the technology vendor she selected for Greenbook's IIeX North America conference, "has been immensely impactful in how we make our decisions" and gives her a more comprehensive overview of how her events are performing, benefiting her sales and marketing departments at the same time. Fullmer said