CEO Interview: Distribution Firm DHISCO Tries to Bounce Back for the Post-Hotel Era
Photo Credit: Similar to her tablet cover, CEO Toni Portmann is a colorful personality who is stepping up the energy level of DHISCO after years of stasis. DHISCO
Skift Take
DHISCO boss Toni Portmann said the hotel distribution tech company has completely modernized its formerly limited and failure-prone system. But we're still waiting to see a wave of new contract announcements, including for alternative lodging providers.
If you've ever searched for hotels through one of the major U.S.-headquartered online travel agencies, the results you saw were most likely provided with back-end technology assistance from a small Dallas-based company, DHISCO, which stands for the Distribution Hospitality Intelligent Systems Co.
DHISCO is known to many hoteliers simply as "the switch," an outsourced partner that helps hotels distribute their inventory and process transactions across various platforms worldwide.
Today, it makes 107,241 properties available for distribution via 127 travel agencies and online travel sites.
In other words, it makes the rates, availability, photos and descriptions of more than 11 million rooms at 453 hotel chains, including AccorHotels, InterContinental Hotels Group, Hilton, Hyatt, Marriott, and Scandic, easy to distribute technologically to online travel companies such as the ones owned by Expedia Inc. and the Priceline Group.
For example, if you search for a New York City hot
