TripAdvisor Returns to TV Advertising and 5 Other Digital Trends This Week
Photo Credit: Stills from TripAdvisor's 'Little Wiser' series of TV advertisements. The owl, inspired by TripAdvisor's Ollie the Owl logo, serves as the TripAdvisor spokesperson in the campaign. TripAdvisor
Skift Take
This week in digital news, we took a long hard look at TripAdvisor. Our new research report examines how the company can diversify its revenue streams beyond hotels, then a shorter read on TripAdvisor's new TV ad campaign, which will keep rival Trivago on its toes.
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends.
For all of our weekend roundups, go here.
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