Trivago Joins Rivals in Offering Hotels a Rate-Shopping Tool
Photo Credit: Trivago hopes its new rate analytics service will resonate with general managers and revenue managers. Trivago
Skift Take
Trivago is bold to take on the giants Booking.com and Expedia Inc. by debuting hotel data services, too. But its rate-shopping tool is better designed and possibly more powerful than what its rivals offer. Game on.
Trivago, the hotel price comparison platform, has been mocked a bit for spending more heavily on TV marketing as a percentage of revenue than any other online travel company.
But the Düsseldorf, Germany-based company has vigorously argued that it sees itself as a technology company whose success is heavily based on its investment in data science.
Tuesday, Trivago offers a new data point to support the claim that it's a data-focused company.
Trivago's new Rate Insights tool gives hoteliers advice on how they should set their rates to make the most profit.
The tool taps the company's pool of data on rate-setting trends in local markets to help hotel general managers and revenue managers forecast pricing trends. The information is derived from 250 booking sites and hotel supplier sites, trends in traveler search volume for a hotel's region, and a calendar of events (suc
