Meeting Planners Are Struggling With the Fast Evolution of Event Technology
Photo Credit: The etouches group at IMEX America 2016. The company recently acquired another company to provide AI-powered, personalized event experiences. etouches
Skift Take
Innovation in event technology today relates as much to how planners use the platforms that already exist, as compared to new advancements in the technology itself.
Almost one out of two meeting planners today says that event technology is a primary pain point, according to a new study published by etouches.
Another new report from Cvent revealed similar sentiments among planners relating to cloud-based event management platforms, stating, "Planners cite poor transparency and accuracy over pricing, along with lack of clarity and poor response rates, as their main pain point with venue selection."
In the etouches report, the top concerns among planners pre-event are: selecting the right content (56 percent) and managing attendee registration (51 percent). During the event, the biggest pain points are: communication with attendees (44 percent) and registration/check-in (42 percent).
Post-event, 65 percent of planners say that they're using technology to measure the overall return on investment (ROI), but at the same time, how they analyze and use that data to inform future event programming and design remains a challenge.
In the Cvent st
