United Backtracks on Basic Economy Fares as American Expands Them
Photo Credit: These United basic economy passengers look happy in a promotional photo from the airline. But the no-frills fares aren't working out so well for the airline. United Airlines
Skift Take
As one carrier, United, backs off on basic economy, another, American Airlines, doubles down. Will this clear the field for American? Perhaps.
The rise of basic economy seats suffered a setback last week as United Airlines, one of the strongest proponents of the no-frills fares, revealed plans to wind back its offerings.
Basic economy fares, which were fully adopted by all three U.S. legacy carriers earlier this year, effectively offer a slimmed-down version of standard economy fares with limited perks. For $10 to $20 less than a standard economy fare, the basic economy tickets remove perks like seat selection and upgrade rights — but in theory, they also bett
