Google’s New Earbuds With Real-Time Translation Have Huge Implications for Travel


Skift Take

The first iteration of this technology could be glitchy, but the ability to translate your speech into 40 languages could turn out to be something of a true killer app for the travel industry.

Travel technology tends to be focused on the transactional; ways to streamline and personalize the booking process for consumers, while reducing costs and connecting systems on the back-end. But, during a consumer technology keynote Wednesday, Google announced one feature that could help redefine the travel experience for consumers around the world. Google Pixel Buds may appear at first glance to be a less aesthetically pleasing version of Apple's popular Airpods wireless headphones. But Google Pixel Buds house one feature that could prove transformative for the travel industry: real-time translation capabilities powered by Google Translate and Google Assistant, Google's more useful equivalent