Choice Hotels Bets Big on a New Cloud-Based Reservations System
Photo Credit: Choice Hotels is investing in a new reservations system that could improve revenues. Pictured is a Sleep Inn in Jasper, Alabama. Choice Hotels
Skift Take
Choice Hotels executives talk a big game about the company's new reservations system, debuting early next year. They even use buzz phrases like, "transformative platform" and "innovative tools." But will the new system be a panacea for the hotel chain? We'll soon find out.
Choice Hotels will be much more "nimble" next year when it introduces what new CEO Patrick Pacious calls "the first new central reservation system from a major hotel company in over 30 years."
Pacious, previously the company's president and COO, made the comment Monday on his first earnings call as CEO, saying most current hotel systems remind him of crumbling bridges that costs more money than they should to maintain, have been updated many times, and are not up to modern standards.
The new system, he said, will allow the chain to more closely monitor customer preferences and make offers accordingly. Pacious said he
