Travel Megatrends 2018: The Hotel of the Future Is Everything to Everyone
Bett Norris
Skift Take
Think of this as mixed-use 2.0. As consumer demands and mobile technology evolve, hoteliers are becoming smarter about designing their spaces to accommodate our multitasking lives.
Skift Megatrends 2018
In January 2018 released our annual travel industry trends forecast, Skift Megatrends 2018. You can read about each of the trends on Skift, or download a copy of our magazine here.This Megatrend is brought to you in partnership with AccorHotels.
At this point, the rise of Airbnb and alternative accommodations has loomed over the hotel industry for nearly a decade and despite the impending threat, the global hotel industry continues to thrive.
But hotels are finally beginning to understand consumers’ growing desires for alternative lodgings — and why they sometimes choose to stay at someone’s apartment instead of in a hotel, whether for the value or for the experience of living like a local. It’s really a difference of experience and, in response, hotels are beginning to double down on the things they already have, the experiences that the Airbnb down the street can’t always easily deliver.
The biggest advantage hotels have today is the ability to deliver a true sense of community: to be the gathering place for locals and guests alike. And more often than not, hotels are delivering that sense of community thr
