Voice Search Will Change Travel Marketing Faster Than You Think
Photo Credit: A man pairs his Apple Watch Series 3 at an Apple Store in New York City. Wearables and smart speakers are driving forward a revolution in voice search technology. Apple
Skift Take
Voice will change the current travel marketing funnel much faster than we think. Savvy marketers and technologists should begin thinking about ways to make an impact on this burgeoning channel.
Colin Nagy, head of strategy at Fred & Farid, a global advertising agency, writes this opinion column for Skift on hospitality, innovation, and business travel. "On Experience" dissects customer-centric experiences and innovation across hospitality, aviation, and beyond. You can read all of his columns here.
Images are essential to travel marketing. Whether it is an old-school print advertisement for a cruise company in Departures Magazine or an influencer-centric Instagram campaign for a new boutique hotel, a lot of time and effort is spent to seduce the eye with beautiful visuals.
This is based on how we consume content: using our desktop or laptop throughout the day, or drinking in frantic spurts from our mobile feeds. Instead of digging through big blocks of tex
