Expedia Tweaks Name After Priceline Rebrand
Photo Credit: Expedia Inc. changed its name to Expedia Group to capture the global nature of its business. Pictured is its new logo. Expedia
Skift Take
Hotels.com, Egencia, Trivago, and HomeAway, among others, are all Expedia companies. The parent company wants Wall Street to understand that it is more than just the Expedia brand. The Priceline Group had long been associated with Priceline.com even though Booking.com is the company's largest brand. So there seemed to be more of a reason for Priceline's name switch than for Expedia's.
What's good for Booking Holdings, formerly the Priceline Group, seems to be the ticket for Expedia, as well.
Expedia Inc. changed its name Monday to Expedia Group Inc. "to better reflect the global nature of our business, more clearly articulating who we have become and who we aspire to be,” Expedia CEO Mark Okerstrom said in a statement. "“With this clarity and focus, we can now get on with what we do best: bringing the world within reach for travelers and partners across the globe.”
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