TripAdvisor’s New Sponsored Listings and 6 Other Digital Trends This Week
Photo Credit: The TripAdvisor entrance at headquarters in Massachusetts. The company just rolled out a new sponsored listings program. TripAdvisor
Skift Take
This week in digital news, thousands of hotels are trying out TripAdvisor's new sponsored listings offering, and companies are more worried than ever about the security of their data when employees hit the road.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
>>Hotels — 10,000 of them — have voted with their feet, or advertising budgets, that is, and are trying out TripAdvisor's new sponsored listings program. The bottom line is the success or failure of the program will depend on how it impacts advertisers' bottom lines: TripAdvisor CEO Bullish on Giving Hotels New Ad Path to Top of Listings
>>With laws in flux and hackers prowling for access, companies are trying to help co
