Agoda Names New CEO as It Aims to Go Global
Skift Take
Agoda's new CEO John Brown will be leading the company to increasingly push into Europe and the Americas, beyond its traditional online travel agency turf of Asia Pacific. The early numbers show that parent company Booking Holdings is putting its money where its mouth is.
Online travel agency Agoda has appointed a new CEO as part of a larger push to move the online travel agency beyond its original focus on Asia Pacific.
Parent company Booking Holdings announced Monday it chose John Brown, the company's chief operating officer since 2014, to become Agoda's new CEO as of June 1.
Brown replaces Rob Rosenstein, who was a co-founder of Agoda and has been its CEO since November 2010. Rosenstein will become chairman of Agoda and special advisor to Booking Holdings CEO Glenn Fogel.
Agoda — headquartered in Singapore but with its largest operational office in Bangkok —has been known as an Asia-focused online travel agency since its founding in 2005 and acquisition by Booking Holdings in 2007. It began early by specializing in discounted leisure hotel bookings across Asia.
But Agoda now has set its sights on a bigger goal of competing with its sister brand Booking.com on the global stage. The idea is Agoda would accelerate its expansion beyond
