Straighten Up and Fly Right, United to Flight Attendants on Sloppy Grooming


Skift Take

United Airlines is never going to control how its flight attendants look in the same way as airlines in other countries. That's OK. There's no reason flight attendants all must look the same. But it's probably a good thing United is asking some outliers to clean up their approach.

United Airlines wants some flight attendants to take their wardrobes and "personal grooming" more seriously, saying crew members who wear "skirt lengths that don't conform to the standard," wrinkled or stained shirts, or worn-out shoes may be hurting its brand, according to two new internal memos. "Perhaps because of the distractions of our industry or the merger of our airlines, over time, we became too relaxed in compliance with established standards," John Slater, United's vice president for in-flight operations, said in one of the notes. "We lost our focus on the value uniform standards have on our customers' pe