How Cvent Searches for the Event Technology Tipping Point
Photo Credit: A photo of a cocktail reception at a Cvent corporate event. Flickr / Cvent
Skift Take
Cvent wants to be opportunistic about adding emerging technologies like augmented reality to its broad stable of products for event professionals. For the time being, the focus is on making its products easier to use and reducing the fragmentation that can make life more complicated for its customers.
Cvent is known for offering perhaps the most comprehensive suite of technology solutions to event professionals. One issue that comes with trying to offer everything, though, is a voluminous set of products that can be confusing to organizations and event professionals searching for a simple solution to their challenges.
At the same time, Cvent's competitors are moving towards a model offering suites of technologies to customers instead of a variety of isolated services.
To help solve this fragmentation, Cvent now has about 1,100 engineers working on its technology stack in order to help data better flow across its products. They are also focused on developing new solutions for customers to use to enhance the attendee experience, although their strategy doesn't involve simply developing new capabilities and throwing a new, shiny object out to the market.
Skift spoke to Cvent executives at the recent Cvent Connect 2018 convention in Las Vegas about how the company's technology
