Vacation Rental Network RedAwning Buys Leavetown to Enroll Multi-Unit Properties
Photo Credit: Shown here is a penthouse vacation rental in Vail, Colorado, that has been branded and marketed by RedAwning, a San Francisco company. It has acquired Leavetown Vacations, a Canadian marketing firm. RedAwning
Skift Take
RedAwning's acquisition of Leavetown suggests that marketing and distribution technology built separately for rentals and hotels may one day blend into all-purpose software for all types of lodging.
The technology and commercial deals are falling into place to accelerate the professionalization of online vacation rental marketing.
The latest proof is that RedAwning, a vacation rental network and a marketing service, has acquired Leavetown Vacations, a company that has helped property owners market their multi-unit rentals to consumers.
The companies kept terms for the all-cash deal quiet. Leavetown, founded in Canada in 2008 and with about 25 employees, had raised a Series A investment of an undisclosed amount from venture firm 7 Gate last fall.
RedAwning, which will have about 250 employees after the deal, builds websites for properties and markets them under its RedAwning brand on consumer booking platforms, such as Airbnb, Booking.com, Expedia, HomeAway, VRBO, and TripAdvisor's Flipkey. It will add Leavetown's inventory to its network.
The Key to the Deal
Of note, the Vancouver-based Leavetown had built technological interfaces meant to appeal to the overseers of mul
