TripAdvisor’s Professional Content and 13 Other Digital Trends This Week
Photo Credit: TripAdvisor will start showcasing content from long-dismissed professional reviewers. TripAdvisor
Skift Take
This week in digital news, we have two stories on developments at TripAdvisor. The long-trusted site is now leaning toward content created by professionals, and offering a personalized recommendation feed.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
>>TripAdvisor will start showcasing content from long-dismissed professional reviewers so it can be more of a resource to visitors who aren't ready to book. Is nothing sacrosanct anymore? TripAdvisor CEO on Moving From User Reviews Toward Professional Content
>>TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes: TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed
>>China's travel market is fast-growing enough that it could support a competitor to current leader Ctrip. That day may arrive soon, too, given that Meitua
