Luxury Brands Launch College Tours to Meet Maturing Gen Zers
Photo Credit: The English Garden at the Mandarin Oriental Atlanta. The hotel company is tapping into the college tour market. Mandarin Oriental
Skift Take
Creating customized college packages is smart for several reasons: Parents are happy to pay for a less stressful experience and young affluent teens become comfortable with a brand during a critical and memorable moment, leading the way for future business.
Gen Zers are about to overtake millennials to comprise 32 percent of the global population.
And with that growth, luxury brands are eager to capture this young population who will soon be in the position to make more decisions for themselves, including where and how they travel.
The college selection process is often when this young customer base begins imagining its future, making brand decisions to align themselves with this feeling of fr
