Planners Need More From Destinations
Photo Credit: The PCMA convention at the San Diego Convention Center in 2012. Flickr / San Diego Convention Center
Skift Take
There's a glut of information out there about global destinations. Planners, though, really need strong partners to help them craft successful events when the pressure is on.
In a market defined by competition among destinations for the world's growing event, meeting, and incentive business, strong partnerships between stakeholders are crucial.
New research shows that planners want more support from destinations, particularly when it comes to safety and security for their events. They're also worried about budget cuts and dealing with event partners in a marketplace with increased demand and costs.
There's also evidence that event organizers are moving away from online resources to social media and print for information about destinations, probably due to the glut of overwhelmingly po
