Air Canada Completes Bringing Aeroplan Loyalty Program Into Its Fold
Skift Take
After a year of uncertainty, frequent flyers on Air Canada ended up almost right where they started at the beginning of the century: with the airline independently owning and operating Aeroplan.
Members of Air Canada's Aeroplan loyalty program have been through a roller-coaster year. For over a decade, Aeroplan was run as a separate business apart from Air Canada. Last year, however, Air Canada decided that it wanted to run and monetize its own loyalty program — so it announced a split from Aimia, Aeroplan's operator.
Aimia had gone so far as to build out new incentives and a future for Aeroplan on its own, until Air Canada suddenly showed up and decided to outright buy the program.
Now, after a protracted negotiation and integration, that process appears to be complete. On Jan. 10, Air Canada announced that the acquisition of Aeroplan was wrapped up and that the future of the airline's loyalty program was secure.
A big priority in the process has been to keep the t
