The State of Marketing Technology in Travel 2019: New Skift Research
Skift Take
The role of marketing technology in the travel industry has passed the threshold of adoption, but significant attention is still required to bring the technology at work into its true and central role — industry-wide.
The role of so-called martech in travel is robust, but so are the challenges that come with marketing technology. The trend is toward greater spend, increased adoption, and positive business outcomes. And the engine that will drive that trend is greater investment, deeper-bench teams and skill sets, and an openness to working with consumers to ensure that martech creates only the most relevant and meaningful experiences, before, during,
