Wellness Represents Big Opportunity for Hyatt: Latest Skift Research
Photo Credit: Andaz Costa Rica Resort at Peninsula Papagayo offers numerous wellness offerings for guests. Andaz Costa Rica Resort at Peninsula Papagayo / Hyatt
Skift Take
Arguably, no one else in the hospitality industry has made wellness as much of a priority and focus as Hyatt has. Our latest research suggests there's a lot of opportunity for the company to tap into this quickly growing segment to drive increased customer loyalty.
Hyatt is making a dramatic push into the wellness segment. The company is increasingly focused on tapping into a quickly growing segment at the intersection of tourism and everyday life by developing offerings for its employees to maintain their well-being and for its customers to be able to continue their wellness and mindfulness practices from the comfort of Hyatt’s hotel rooms.
Our latest Skift Research report, A Deep Dive Into Hyatt 2019: Making Waves in Wellness and Hospitality, provides an overview of Hyatt's increased focus on wellness to drive stronger customer loyalty as well as the company’s asset disposition program and corresponding shift to a more fee-based business.
In the excerpt below, we offer a look into what Hyatt is doing to increasingly focus on wellness and why and assess the market opportunity.
Last week we launched the latest report in our Skift Research service, A Deep Dive Into Hyatt 2019: Making Waves in Wellness and Hospitality.
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