What Retailer Muji Gets Right With Its New Flagship Hotel in Tokyo
Photo Credit: Retailer Muji opened its third hotel in its new Tokyo flagship on April 4. Muji
Skift Take
More travelers want a lower price point without sacrificing aesthetics and vibe. Much can be learned from Muji's example in Tokyo, particularly the product integration and room design.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.
I’ve written in the past about non-traditional players getting into the hospitality space. Some are strong fits, and some come off as a bit contrived. One of the most hotly anticipated players is Muji, the Japanese retailer focused on minimal, cleanly designed consumer goods. Its aesthetic and egalitarian approach aligns nicely with what modern travelers want.
The first installment opened in Shenzhen, China, followed by a second in Beijing. But now, with the April 4 launch of a third property at the new Muji flagship in the Ginza district of Tokyo, all trendsetting eyes are on the product. The hotel sits on the top floor of a mega Muji, which sells everything from food to housewares to design books, and everything in between.
A Seamless Brand Experience
Tokyoites love an opening. On a recent visit, the ent
