Visit Florida Secures $50 Million Lifeline — For Now


Skift Take

The good news is that the Sunshine State’s official tourism marketing body can continue operations. The not-so-good news is that it’s only a one-year reprieve — and on a slashed budget, at that.

Legislative budget negotiators have reached a deal to extend the life of the Visit Florida tourism agency, which had been set to expire in October. The House and Senate agreed Monday to approve $50 million for the agency and move its