U.S. Affluent Traveler Trends 2019: New Skift Research
Skift Take
The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.
The spending power of affluent travelers makes them an especially attractive market for travel brands to win over. In order to appeal to them, however, travel brands must understand their behaviors, attitudes, and values. This is easier said than done. It was with this challenge in mind that Skift Research made the decision to annually survey U.S. affluent travelers in order to build a comprehensive and evolving picture of this key market as it changes over time.
Skift Research has just released the third edition of this series, U.S. A
