Google Expands Power Over Local Discovery and Travel Tools
Photo Credit: An example from Google's video mockup of new Duplex features. Google
Skift Take
It will be fascinating to see whether consumers embrace booking various elements of travel using Google Assistant. Perhaps more interesting is the way that Google Maps has become an all-purpose superapp in recent years.
Google Maps is an integral part of travel for many of its users, and a variety of new features are likely to make Google's other services just as important.
The lines between Google Maps and the company's other services are blurring rapidly, as Skift explored last month. Mapping, voice commands, navigation, augmented reality, and booking options have become more versatile, and travelers will have access to more ways to book trips and explore destinations.
During the keynote presentation at Google's I/O 2019 developers conference on Tuesday, a variety of upgrades and innovations across the company's digital ecosystem show the shape of how Google's ambitions in travel will shift in the future.
Soon Google users will not only be able to book car rentals or make dinner reservations using artificial intelligence on the web but they'll also be able to use image recognition to navigate
