Who’s Cracked the Code on High-End Homesharing?
Photo Credit: A ThirdHome property in Bali. ThirdHome just might have the winning formula on what affluent homeowners want when sharing properties. ThirdHome
Skift Take
ThirdHome just might have the winning formula on what affluent homeowners want when sharing properties. Scaling quality and keeping up a high level of trust will be key as it grows.
On Experience
Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.There’s been lots of activity in homesharing as of late, notably Marriott’s entry into the space. But one of the most intriguing yet challenging market opportunities is at the highest end. Second-property homeowners who have a million-dollar-plus vacation place often seek more mobility.
The need is simple: There's buyer's remorse that comes a few years in when the second home not only becomes a burden but also limits geographic flexibility for downtime. Plunk down on that beautiful Aspen home and, well, you’d better be sure you like Aspen for your getaways — bad snow seasons and all.
While premium homes have long traded on the likes of Airbnb and Vrbo and through specialized marketplaces, another entrant has been quietly amassing a community of well-heeled second homeowners, with the average home value clocking in around $2.4 million. Without a lot of fanfare and largely through word of mouth, ThirdHome has grown to 11,022 hom
