New Ways Hotels Are Cashing In on the Sleep Economy
Photo Credit: A bed is shown. The hospitality industry is trying to connect with guests through offering new sleep-related services and products. Unsplash / @chris_jolly
Skift Take
Travelers are thinking more about their sleep habits than ever before. The hospitality industry has taken note and is now trying to find more innovative ways to help guests snooze. But will this push really help drive bookings?
Sleep. It’s what the hospitality industry is obsessing over.
It makes sense, knowing there’s been a shift in how consumers think about sleep. A handful of years ago, getting the right amount of rest was a luxury. Today, in the era of wellness, it's imperative.
The hospitality industry is all too happy to cater to this about-face in sleep culture. After all, travelers constantly complain about sleep — or, rather, the lack thereof. Now, guests actually want to do something about it, and the industry is responding, hoping that piles of cash will follow.
Some hospitality brands, like Westin Hotels & Resorts, have been known for their sleep-related products for decades. But can they continue to use sleep as a differentiator as rivals also start to focus on how guests snooze?
We’ll also have to wait and see if these dreamy offerings — whether it’s a menu of meals that can help travelers sleep more deeply or a la
