Amadeus and Sabre Sign Up for New Approach to Flight Selling
Photo Credit: Natasha Safronova, the Product Marketing Manager of Retailing at ATPCO and Tyler Ritchey Product Marketing Manager of NGS at ATPCO, at the ATPCO headquarters in Dulles, VA. ATPCO has gotten major distribution companies Amadeus and Sabre on-board with its RouteHappy rich content standards. ATPCO
Skift Take
New deals mean that offline and online travel agencies will more quickly and commonly see richly descriptive details about what any given airfare includes, such as facts about legroom and photos of premium class seats. But don't hold your breath in anticipation. Travel sellers have to wait another five years before next-gen selling will become the norm for agents.
Two deals announced Wednesday will have slow-reaching implications for airlines, travel agents, and online travel agencies when it comes to how they sell flights. But the immediate impact of the deals is that it's a flashing signal to the industry that airlines have finally reached an inflection point in how they distribute airfares and related products and services.
Amadeus and Sabre, the world's two largest travel technology companies, have signed a deal with ATPCO, the airfare clearinghouse formerly known as the Airline Tariff Publishing Company, to use airlines' so-called rich content — such as photos of, say, first-class seats. Besides providing photos and videos, airlines ca
