Trivago Names New CEO in Surprise Executive Shuffle
Photo Credit: Trivago CFO Axel Hefer will become CEO at the end of 2019. Trivago
Skift Take
The so-called relevancy assessment, which had Trivago punishing big advertisers for landing pages that didn't perform well, and other factors, proved to be a multiyear disaster for the metasearch company. The company has ditched the policy — and now its CEO.
In a surprise move, Trivago announced that co-founder and CEO Rolf Schrömgens will step down at the end of the year and be replaced by Chief Financial Officer Axel Hefer.
Schrömgens will remain a member of the board of directors, what Trivago calls its supe
