A Wish List for Hospitality and Travel in 2020


Skift Take

In 2020, the stakes for innovation and being customer-centric are higher than ever. Here are some gaps, opportunities, and much-needed prescriptions to improve travel and hospitality.

Series: On Experience

On Experience

Colin Nagy is a marketing strategist and writes on customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. You can read all of his writing here.
This column normally focuses on the great innovations and people crafting hospitality and travel around the world. But on occasion, there are things missing from the market or items that just need a refit to find their best selves. I've outlined a wish list of improvements for the industry in 2020. Some are well on their way while others are still in their infancy. All are necessary. More creativity around sustainability There's a lot of greenwashing and bluster. If brands saw just how many press releases were landing on the desks of journalists bragging about "plastic-free by 2025," they'd surely stop doing it. Instead, there's a true need for more creativity in sustainability. Case in point, The Beaumont in London is figuring out how to cut out the waste of toiletries: According to the brand announcement: "Partially used hotel soap and toiletries are recovered, repurposed, and redistributed to charities, including the Kori Women's Development project in Sierra Leone."  It's a hygi