Hotels

How Luxury Hospitality Is Tackling Conservation Efforts Globally

Leslie Barrie
Luxury-Led Land Conservation

Photo Credit: The Resort at Paws Up takes part in a number of conservation efforts, including habitat improvement along Elk Creek. Luxury hospitality leaders are taking a role in leading land conservation efforts. The Resort at Paws Up

Skift Take

These days, it's not just one-off luxury properties that are investing in conservation projects. More companies see the value in protecting and restoring the land they're situated on, and ones that don't may be left behind.

Every luxury hospitality company should have conservation on its agenda in 2020 — with an emphasis on the “should.” We have no doubt that plenty of luxury properties will prioritize opulence over their environmental impact in the months ahead, but that’s a mistake.

In our latest feature, Skift contributor Samantha Shankman shows that what’s good for luxury hospitality and what’s good for the environment aren't mutually exclusive. Not only do luxury travelers expect to see gorgeous, pristine surroundings — and are willing to pay more for it — but they now more than ever want to book a property with an ecological conscience.

My favorite example from where I grew up? Terranea Resort, in Palos Verd