Tourist-Hungry Oklahoma Just Rebranded: Did It Get It Wrong?

Quick: What are your first impressions of Oklahoma? Tornadoes, college football, Native American culture, rolling prairies? Well-fringed surreys maybe? Well, imagine this: You’re in charge of expanding that perception. You want more visitors to come to this fly-over state and more people to stay and set up business here. This isn’t easy, but outside attention is rising lately. Matt Damon just filmed Stillwater around Oklahoma City, and Martin Scorcese is supposedly filming The Killers of the Flower Moon here this year. And you have over $250,000 to play with from a governor who is amped up about making Oklahoma a "top 10 state." Imagine that. That’s not a request. No, no, that’s the result. https://youtu.be/OuK1c5Yvo9M Oklahoma launches its new branding this week with the slogan Imagine That and a dramatic star logo that coyly plays off patriotism ("the star is an American star," a local leader explained), the military (chevrons pointing inward), and biodivers