Airlines Turn to Corp Travel Pitches After Securing Bailouts
Photo Credit: A United check-in kiosk at San Francisco Airport. United Airlines
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Any future messaging will need to deliver on the promises, otherwise airlines risk losing loyalty in the long term.
After the bailouts, now comes the marketing.
American Airlines is one of several U.S. carriers switching attention to getting corporate travelers back on to its planes. This follows a series of aviation sector bailouts — one of the more recent includes additional $9.5 billion for the payroll support program.
American has launched a promotion for its Business Extra loyalty program, designed for small businesses. It requires a minimum of just two employees.
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By enrolling and taking a flight before June 30, it is now rewarding enough points for a round-trip domestic ticket, or several cabin upgrades. The Business Extra scheme is shared by British Airways and Iberia. Delta Air Lines, meanwhile, is waiving minimum requirements for its SkyBonus travel rewards program for small to medium companies. They were previously required to spend $5,000 per year, and have five un
