Finding Travel Marketing Opportunities Even With Covid-Related Budget Cuts: New Skift Research
Skift Take
Budget cuts without an optimization strategy risks falling behind in market share and revenue when the economy bounces back. Leading travel marketing executives share similar tactics and strategies.
Skift Research surveyed 756 travel marketing professionals globally to assess the impact of Covid-19 on marketing and advertising spending and identify challenges and opportunities travel marketers are facing in response to the pandemic.
The depth of marketing budget reduction across all travel verticals is nothing but staggering. Nearly 90 percent of marketing professionals in the survey said their companies had cut down marketing spending due to the pandemic, with
