Your Guide to Hotel Companies’ Coronavirus Safety and Cleaning Initiatives
Photo Credit: Global hotel companies like Hilton, pictured, have launched heightened cleaning and safety programs to reassure travelers in the early stages of the industry's coronavirus recovery. Hilton
Skift Take
Hotel companies' similar new and heightened health and safety standards don't leave a lot of room for brand distinction unless the brand is the one lacking a new approach to cleaning.
The world’s major hotel brands are upping the ante on cleaning in an effort to win customer confidence and capture whatever market share exists in the travel industry’s initial coronavirus recovery.
Be it ultra luxury or roadside economy, hoteliers know they have to evolve operations to a new, socially distanced normal in light of coronavirus. A survey showing 71 percent of consumers were cleaning more at home during the crisis was part of Hilton's motivation to consult with the Mayo Clinic on a new health and safety standard at its hotels around the world. Brands across the hotel spectrum have launched their own programs, often with a medical institution or cleaning company partner.
Accor's ALLSAFE plan includes a partnership wi
