Don’t Miss This Seminal Moment for Racial Justice, Travel Industry


Skift Take

The U.S. travel industry is largely self-absorbed at the moment with millions of people out of work, and businesses struggling to survive. But it will ignore the pivotal moment that is unfolding across U.S. cities at its own peril.

One of my favorite expressions, which seems particularly appropriate as U.S. cities burn anew, is “a luta continua,” Portuguese for “the struggle continues.” Because 52 years after the 1968 uprisings and riots, which were triggered by the assassination of Martin Luther King Jr. and so much more, one can make the argument that not much has really changed. A white cop killed George Floyd and applied a knee to the black man's neck, and left it there for two minutes and 53 seconds after he became unresponsive, and President Trump vilified black National Football league players for taking a knee during on-field protests a couple of years earlier. Ahmaud Arbery appears to have been guilty of being black while jogging and gets gunned down in Georgia, while the Covid-19 outbreak in the United States has disproportionately impacted blacks in big cities and Navajo Indians on their reservations. Relevance for the Travel Industry What does U.S. cities’ aflame and the deep despon