Eye-Popping $137 Billion in Lost Revenue: New Skift Health Score of 100 Travel Companies
Skift Take
The month of August brought with it the ugliest earnings season the travel industry has ever seen. We knew the numbers would be rough, but now we can finally understand just how bad this year has been.
Skift Research updated its Skift Health Score for August. This month takes a look at how publicly traded travel companies fared during their second quarter earnings.
The Skift Health Score is a proprietary metric that assesses the strengths of public travel companies. Our current version includes scores for 100 travel companies across hospitality, airline, cruise, and online travel and distribution sectors.
The Health Score ranges on a scale of 0–100, calculated by selecting and weighting 23 individual indicators that are core to a company’s overall strength. All the 23 indicators fall under three categories, each a crucial component for a company’s overall health.
Survivability: how prepared each company is to weather the current Covid-19 crisis.
Current Performance: how each company is operating at present.
Future Prospects: how well-po
