Tripadvisor’s Viator Stays On Top in Online Day Tours: New Skift Research
Photo Credit: Despite COVID-19 challenges, booking tours online has strong growth potential. Unsplash / Janis Oppliger
Skift Take
Tripadvisor’s tours & activity subsidiary, Viator, is currently a market leader in its sector but the size of that lead over rivals is shrinking.
In our latest report, Skift Research looks into Tripadvisor's different business segments and the unique challenges each faces. Its core hotel metasearch model is slowing, facing challenges from Google, but still provides the lion's share of corporate profits. To re-accelerate growth, Tripadvisor is investing heavily in its experience and dining products.
The below excerpt focuses on Skift Research's proprietary analysis of online tours and activity inventory on Tripadvisor’s platform and how that compares with competitors. Get the full report here to stay ahead of this trend.
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Viator’s Market Position We believe that Tripadvisor, through its subsidiary Viator is the largest online booking site for day tours and activities in the world. Based on its latest filings, Tripadvisor has over 395,000 tour listings available for sale o
