The Top 10 Skift Research Reports in 2020


Skift Take

What have we learned in 2020? What will travel recovery look like in 2021? We handpicked a list of reports that we've published in 2020 that we believe will still be relevant and valuable for 2021, when travel executives plan and execute on rebound and regrowth strategies.

One day left for 2020. As we count down to the arrival of 2021, a year of hope, healing and recovery, the Skift Research team looked back at what we have published since the pandemic started in March and came up with a list of reports that we believe will still be relevant and valuable for 2021, when travel executives plan and executive on rebound and regrowth strategies. 1. Skift Research Global Travel Outlook 2021 What will the long uphill climb to recovery look like in 2021 for the travel industry? With much uncertainty ahead, we have decided to take a different approach to our outlook report. Instead of forecasting travel market losses and gains, we present key themes that we believe will shape travel recovery in 2021 and beyond. Our themes progress from a broad economic outlook to more specific sector and regional recovery paths. We cover why we believe leisure travel will return faster than business, but also why business travel is far from dead in the long run. We also discuss