8 Takeaways on How Airbnb Lost Hosts During the Pandemic
Photo Credit: An Airbnb property in Seoul, South Korea. The ranks of Airbnb hosts has declined over the past year. Airbnb
Skift Take
Airbnb sees recruiting new hosts as vital to its future growth but it hasn't reversed a significant decline in its ranks. Macroeconomic trends will likely reverse the trend, but the competition to win hearts and listings is getting intense.
Faced with the constant challenge of having to recruit new hosts, Airbnb this past year saw hosts with single properties, among all types of hosts, shut down their listings at the fastest rate, according to new data. Here's breakdown of the trends in the host ranks thinning out.
1. One in 10 Hosts With Single Properties Left Airbnb
While, as a group, hosts with 6-20 properties actually saw their property numbers rise 1.73 percent in the 12 months ending March 31, 2021, hosts with single properties saw their numbers plunge 9.8 percent. That's one in 10 hosts with one property removing them from Airbnb.
These are the latest Airbnb host figures from Transparent, the short-term rental data analytics platform, which pointed out that hosts of a single property still made up more than 70 percent of Airbnb's host ranks at the end of March.
"You will see that the host population peaked during Q1 2020 and then dropped across the board," said Matthieu Bertho, senior business develop
