Hertz Bidding War Winner Is Certares and Knighthead in an Auction
Photo Credit: A Hertz rental car shuttle as seen in Los Angeles on July 10, 2010. Certares and Knighthead won the auction to lead Hertz out of bankruptcy. Flickr.com / Atomic Taco
Skift Take
Now that the investor winners and losers are clear, Hertz is tasked with the even harder job of retooling the business to adapt to a diminished business travel environement — at least in the short term.