Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report
Photo Credit: Plummeting by 44 percent in brand value, Spirit Airlines lost the most in brand value in a new report from Brand Finance. Spirit Airlines
Skift Take
The uncertainties of the pandemic have sucker-punched the airline industry in more ways than one. Gaining the public's trust through reliability, transparency, and inclusiveness will go a long way towards improving an airline's reputation and brand value.
The crippling effects of the pandemic on the airline industry are still being felt by top, globally ranked airlines now having to contend with losing over $35 billion in brand value, shows the latest annual report by Brand Finance, a brand valuation consultancy.
The report, released this month and which looks at the marketing earning power of an airline brand's reputation among other things, said Covid-19 has significantly impacted the world's top 50 airline brands with total values declining by a third this year from $109 billion to $73 billion.
"Brand is defined as a marketing-related intangible asset including, but not limited to, names, terms, signs, symbols, logos, and designs, intended to identify goods, services, or entities, creatin
